INTELLIGENCE FACTORY

INTELLIGENCE FACTORY

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Although every company is unique, challenges are similar. Both commercially and from a data perspective all companies share common ground. You want to get to know your (potential) customers, enrich their profiles, engage them and sell more products and services. Of course you reward loyalty and, if needed, want to winback lost customers. And from a data perspective? All company profiles start with a company name and company address, regardless of which company your are and in which segment you are operating. 

We have automated the basics which are common to allow us to focus on the elements which make your company unique and to those insights which make a real difference for your commercial performance. Our Intelligence Factory paves the road. Your data sources will be connected to our environment and mapped to our best practice data model. Thereby we can apply a range of altgorithms effectively. We focus on three questions: which audiences to target, which propositions to offer and how to contact your (potential) customers most effectively?

HOW DOES IT WORK?

You will deliver your data. We can either connect to your data sources or you will deliver exports. We will map your data to our data model. This allows us to efficiently match, deduplicate and enrich your data. By translating your data to our data model and by connecting your internal data sources with our reference company database we are able to apply our altgorithms. Our models generate scores: how relevant is a company, which proposition is most relevant and which treatment will be most effective? We will develop online dashboards to enable you to access insights and scores 24/7. We don’t offer a black box, but want to work together to improve your commercial success. Of course outputs can be connected to your CRM, Marketing automation platform and/or CMS. 

A FEW APPLICATIONS FROM OUR INTELLIGENCE FACTORY

A FEW APPLICATIONS FROM OUR INTELLIGENCE FACTORY

LEAD SCORE MODEL

What’s the chance that a prospect will become your customer?

ENTRY PRODUCT MODEL

Which product will be bought first? It won’t always be your topseller…

ATTRIBUTIE MODEL

How should I reach my target audience? Improve conversion rates and integrated digital and offline approaches

ENGAGEMENT MODEL

From marketing qualified to sales qualified. We reveal engagement and when to make your lead a commercial offer.

NEXT BEST OFFER MODEL

Develop your customers by making relevant cross sell offers. Buyers of this product also buy…

CHURN PROPENSITY

Understand why customers churn and understand risks. Act before they actually leave you and prevent churn.

SEGMENTATION

We offer a range of segmentation models. Most popular: lifecycle segmentation based on RFM analysis.

Do you have a question, comment
or want to know more?

We’d love to hear from you.

Do you have a question, comment
or want to know more?

We’d love to hear from you.

EXSELL

We structure your data, apply advanced analytics and design contact strategies to get you more leads, conversions and satisfied customers. Our Intelligence Factory offers many best practice predictive models to reveal relevant target audiences, next best offers to make and effective treatments.

Burgemeester Burgerslaan 40A,
5245 NH Rosmalen, The Netherlands

+31 88 - 732 40 00
contact@exsell.nl

Why EXSELL?

Since 2014 we help our customers to improve their commercial results by predictive models and contact strategy design. In addition to insights we support our customers by designing, executing and improving their contact strategy in order to get the best results.

    Result driven

    Proven Best Practices

    Data driven

    B2B specialist

    CERTIFICATIONS

    Of course we will treat your data with care. We apply the highest data security standards, which is confirmed by certifications.

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